How often are performance review meetings held?

We hold regular meetings once a month by default. When traffic fluctuates significantly or a new campaign is running, we may shift to biweekly (once every two weeks).

Meeting Frequency Criteria

• Monthly: Stabilized, steady-state operations
• Biweekly: First 3 months of a project, periods of high traffic fluctuation, or when running parallel new campaigns
• Weekly: During large-scale redesigns or migrations, or when urgent issues arise

Meeting Structure Principles

• We go beyond simple reporting: 'root-cause analysis of data changes + review of improvement impact + reprioritization for the next month'
• We support insight-driven decision-making
• All discussion points are shared in meeting notes within 24 hours

Meeting Formats

• Online: Zoom, Google Meet, Microsoft Teams
• Offline: On-site visits to our office or your office, up to once per month
• Asynchronous: Written reviews via Slack and Notion (scheduled around your availability)