Search Engine Optimization (SEO)
A Strategy That Turns Traffic Into an Asset

SEO consulting takes a minimum of about 1 month from kickoff to report delivery, and the average project completion period is about 3 months. This varies depending on the volume and type of site. We diagnose and analyze everything from finding keywords suited to your site and conversions, to identifying the areas that can produce the fastest results using your current site. For more detail, leave your site URL via an inquiry and we'll review it and explain the process we plan to deliver.

Not always. Backlinks vary enormously by kind and type, and in practice we rarely use backlinks for anything beyond shortening the sandbox period. Moreover, if the site's tag structure isn't established, they're unlikely to help much. The impact also varies greatly depending on the publishing domain. We ourselves spent considerable money in the process of selecting backlink partners, and ultimately, expensive didn't always mean high quality. Using backlinks moderately once the site's exposure structure is fully established can be more beneficial for long-term results.

Similarly, when running a project, we agree on target KPIs and always specify those KPIs and related terms in the contract. (e.g.) 000% improvement in exposure performance, 00% improvement in index rate, etc. However, we do not use the phrase "keyword exposure guarantee," and we'd advise reviewing agencies that use such phrasing multiple times. Many clients tell us they "came to us after going through several agencies," and most underperformance in exposure stems from not having an appropriate site tag structure in place. SEO is best understood as the process of building rapport with search engines on top of a site's foundation, and adding backlinks or stacking content before determining the appropriate site tag structure may carry little meaning.

At 238LAB, we focus primarily on providing diagnostics and guides through consulting. Realistically, it's difficult to cover every language and development environment of a web or application. For in-house developed web/app services, our SEO consulting services can help, and if you're considering new website development or a renewal, our all-in-one SEO agency service that delivers everything from website creation to SEO can help. * For standardized solutions like WordPress, Imweb, and Cafe24, we can also handle tag setup, and we proceed with projects after inquiry and review.

Content structure design is a consulting service that helps map your service's resources into SEO content. For example, if a video content production company has several projects, we structure elements such as the keywords customers use to search for that content, on-page composition, on-page SEO, and technical SEO, and deliver them as a report-format document. Rather than main keywords, it captures a large volume of high-conversion long-tail keywords - a unique strategic structure used by 238LAB.

SEO is a channel that can acquire substantial traffic with direct demand expressed through 'search.' And SEO consulting is the service that provides guides, problem-solving, monitoring, and ideas to help that SEO take root stably. Customer quality based on search efficiency varies by industry, but if you operate a 'B2B, platform, or community service' that generates a large volume of content and pages, we can confidently say you'll see far greater results than typical advertising. (Environments like the sites that appear when searching for things such as XX wiki or XX contract are well suited to SEO.) SEO has many variables and few known algorithms, so results cannot be guaranteed. However, at the start of consulting, we run projects with the goal of reaching at least the first page. When the guides and modification factors we provide are applied, based on references, our SEO consulting service has been confirmed to have a consulting success rate (ranking improvement, exposure, and traffic improvement) exceeding 80% as of 2025. Unless you're launching a new project, a single round of consulting is enough to achieve sufficient results.

Search engine optimization is the technique of surfacing your site when users search on engines like Google and Naver. Websites with the most efficient structures - platforms, B2B, communities, and the like - are often developed through outsourced or internal dev teams rather than CMS solutions, so you encounter a variety of language environments. Providing agency services for all these languages comes with realistic limitations, and in most cases consulting is the right fit. If you operate a platform or community, SEO far more often delivers superior results as a marketing technique than Search Ads (SA) or DA media. Our consulting service operates under the motto 'we provide guides that produce results when applied as-is,' and includes the business analysis, keyword analysis, technical SEO, on-page SEO, on-SERP SEO, off-page SEO, and post-management and monitoring needed for site search engine optimization. If you have a specific goal, the consulting project's items may change accordingly, so it's best to talk with us first through an inquiry.