Market Research
From competitor SEO analysis to consumer behavior analysis, we select the optimal keywords for the target country
Performance-Driven All-Round SEO Consulting
SEO for International Customers
Explore Our Client Growth Stories
Why Is SEO the Key to Marketing to International Customers?
Google accounts for over 90% of global search
Most international customers first discover your brand on Google
Google is the primary search engine that AI language models reference
If you are not visible in search, you are not visible in AI answers either
And here is the thing about Google
Google ranks well-optimized sites at the top of search results
What is more
International customers search for information in their own language
In other words, without multilingual SEO, your points of contact with customers are ZERO
And if offline visits matter, even more so
Google SEOis required
Over 90% of customers worldwide use Google Maps
International customers check your location and reviews on Google Maps before deciding to visit and purchase
SEO Plans for International Targets
From small-scale projects to mid- and long-term engagements, we deliver the project that fits your goals.
| International SEO Consulting | Managed International SEO | Google Maps Optimization | |
|---|---|---|---|
| Estimated Cost | KRW 5M - 10M * Per project, based on 3 months | Contact Us * Varies by site scale | Contact Us |
| Project Duration | 3+ months | 6+ months | 3+ months |
| Service Description | For businesses adopting global SEO for the first time, this project designs and proposes the full structure required for SEO implementation, then concludes after applying the changes and confirming index stabilization | If you do not yet have a website targeting English-speaking markets, or lack the resources to run international SEO, the 238lab expert team handles everything from website creation/migration to building and executing your SEO growth strategy | For those who want their business to appear on Google Maps used by international customers, we provide map link setup, My Business configuration, keyword optimization, and more |
| Service details | |||
| Market Research | Inquiry Required | ||
| Competitor SEO Analysis | Inquiry Required | ||
| Localized SEO Strategy | Inquiry Required | ||
| Visibility Structure Design | Inquiry Required | ||
| Technical SEO | Inquiry Required | ||
| Content SEO | Inquiry Required | ||
| Off-Page SEO | Inquiry Required | ||
| Reports & Guides | Inquiry Required | ||
| Performance Management | Inquiry Required | ||
| Site Creation / Migration | Not included | Inquiry Required | |
The Optimal SEO Plan Notes for Reaching International Customers
Localized Keyword Analysis
Analysis to discover local keywords with high search relevance, aligned with the search intent of global users
Keyword Visibility Structure Design
Designing a visibility-optimized structure based on classified keywords to boost conversion rates and increase visibility
Technical SEO
Identifying and removing indexing weaknesses for smooth visibility and reinforcing technical strengths through tag optimization
Content SEO
Maximizing visibility relevance by leveraging optimized content across the different visibility structures and placements for each keyword
Off-Page SEO
From the strategies that deliver the fastest results to building mid- and long-term strategic roadmaps and covering non-technical SEO factors
Reports & Performance Management
Reports for strategy proposals, guides for site implementation, and a monitoring dashboard for monthly performance analysis
Optimized Website Creation / Migration
Building or migrating a site in an environment optimized for SEO growth
Frequently Asked Questions
For more detailed and varied questions and answers, visit our FAQ Page.
- 10
What kind of companies is global SEO suited for?
It is well suited for manufacturers looking to attract overseas buyers, B2B platform operators, multinational e-commerce companies, and any business aiming to expand into global markets rather than staying confined to the domestic market. In particular, we strongly recommend it for companies that have not yet found a local agency overseas and want to solve their local search visibility challenges together with a highly capable domestic agency.
- 9
Will our product or service resonate in a specific country? Is local research included?
Yes. We analyze your market-entry potential in advance based on each country's search trends and keyword volumes, and we build a strategy tailored to the local market. We also provide a report reviewing the SEO potential for your specific industry/product keywords.
- 8
Is the content simply translated, or do you localize it as well?
We go beyond simple translation to create content that reads naturally for local-language users and is optimized for search engines. When needed, we perform an initial AI-based translation followed by local review (or advanced refinement).
- 7
Which languages do you support?
We can handle all major global languages including English, Japanese, Chinese (Simplified/Traditional), Spanish, German, and French. For specialized language groups, we will advise on support availability through separate consultation.
- 6
How is global SEO different from domestic SEO?
Global SEO is conducted primarily in countries that mainly use Google, and the key is to build strategies aligned with the search patterns and linguistic characteristics of local users in each country. It reflects not just language translation but cultural and search-behavior understanding as well.
- 5
How are keywords set? Where do you check local search volume?
We select keywords based on the local language using each country's Keyword Planner as well as various third-party tools. Rather than simply translated keywords, we propose keywords grounded in actual search volume and competition.
- 4
Does the website also need to be built in multiple languages?
Yes, this is essential. For multilingual SEO, it is best to build language-specific pages or use a subdomain/directory structure. When needed, we also support the creation of SEO-optimized multilingual websites.
- 3
Is there a minimum contract period?
Global SEO is an area that requires a mid- to long-term strategy, so we recommend a contract of at least 6 months. Rather than short-term results, the focus is on strategic operations to build the brand and secure local inbound channels.
- 2
How is global SEO performance measured?
We track performance through a variety of metrics such as keyword ranking by country, traffic volume, and time on page, and we share it transparently through monthly reports. When needed, we can also separate reports by country.
- 1
Beyond SEO, can you also run additional marketing to attract buyers?
Yes, we can. We have search-based marketing specialists on standby internally. Beyond SEO, we can integrate a range of marketing services to attract buyers, including Google Search Ads (Google Ads), overseas directory listings, Google Maps, and seller-center integrations.
238lab is the SEO specialist
that turns search into growth.
Solid market share, built with 238lab