Generative Engine Optimization (GEO)
A Strategy to Own AI Search Answers
We design content context and information architecture so AI can trust and cite it.
GEO는 AI와 웹 콘텐츠로 소통하는 기법입니다.
Gemini, GPT 등의 생성형 AI 모델은 질문자의 프롬프트에 따라 추론하는 과정 검색 지면을 참고합니다.
GEO는 이 추론 과정의 검색 지면을 고도화 된 자연어처리로 점유하는 방식입니다. 때문에, 검색엔진에 최적화된 콘텐츠 없이 GEO 전략은 작동하기 어렵습니다.
SEO
SEO 기반 구축 단계
- Technical SEO 검토 및 가이드
- 타겟 시장 내 적합 키워드 추출 및 구성
- 키워드 기반 Onpage SEO 조정
- 전체 페이지 대상 T&D 가이드 및 반영
- 색인 및 성과관리
- 오프페이지 SEO 관리
GEO
GEO 확장 구성 단계
- 웹사이트 Audit 검토 및 최적화
- LLM 색인 최적화 요소 생성
- Json-LD Schema LLM 최적화
- 키워드별 콘텐츠 FAQ 최적화
- 콘텐츠 LSI & PAA 기준 최적화
SEO & GEO Systematization
SEO·GEO 통합 운영
- SEO & GEO 콘텐츠 최적화 체계 구축
- Title & Description, Keyword, FAQ, Schema 등 통합 일괄 최적화
- SEO & GEO 성과 데이터 대시보드 구성
- 키워드 순위 및 프롬프트 언급 추적 및 개선 항목 제안
GEO의 시작은 탄탄한 SEO입니다. 238LAB은 두 영역을 통합해 가장 효율적인 검색 생태계를 구축합니다.
GEO Strategy Development
Step 01
To stabilize the SEO that forms the foundation of GEO, we review the site's overall elements such as technical structure, content, and indexing status, and derive improvement directions.
Scope of Work
1. Review of key keywords and structural status
2. Review of technical / on-page SEO elements
3. Review of off-page SEO status
Step 02
We establish an SEO guide to respond to GEO-based search environments and provide standards that can be applied to site operations and content creation.
Scope of Work
1. Provision of report / developer communication guides
2. Provision of an implementation review report
Step 03
We extract the key prompts and queries central to the service and evaluate the relevance of current content. This process includes comprehensively benchmarking the metrics, language structure, and site structure of competing content that is being properly surfaced.
Scope of Work
1. Extraction of key queries within keyword prompts
2. Extraction of content collection elements within queries
3. Evaluation of the client website's content structure
Step 04
After extracting the LSI keywords (Latent Semantic Indexing Keywords) that make up the main keywords, we analyze the points of intersection with the PAA (People Also Ask) surface to extract appropriate content structures and T&D components.
Scope of Work
1. LSI keyword extraction
2. People Also Ask extraction
3. Keyword - T&D Content configuration
Step 05
We inspect and optimize the website structure and indexing elements so that content can be properly recognized and utilized in AI search and GEO environments.
Scope of Work
1. LLM indexing optimization
2. LLM FAQ creation
3. LLM Schema-Markup review
Korea's only comprehensive diagnostic report based on 7 leading AI sources, provided free
Search share and SEO alone cannot fully explain a brand's share in the AI search environment. We analyze the 'citation blind spots' hidden behind the data and present practical response strategies for GEO.
This performance report is a paid product, provided free of charge for consulting clients. If you need only the report, you can apply from the GEO Performance Measurement Page.
Citation share check across LLM engines, Google AI Overview & Naver AI Summary
We analyze the integrated citation rate across the five major LLM engines including ChatGPT, Claude, Gemini, Perplexity, and Grok, as well as Google AI Overview and Naver AI Summary, which are essential in the Korean marketing environment. Through a comprehensive survey of diversified engines, we quantify the brand's actual AI market Share of Voice (SoV).
Brand citation rate and competitor tracking data
Rather than stopping at a standalone brand diagnosis, we precisely track the citation gap with major competitors in the industry. By comparing how often and to what degree AI selects competitors instead of your company in specific question contexts, we identify your relative position in the market and the reality of 'lost share'.
Analysis of operating channels and content direction of top-cited competitors
We reverse-engineer the channels through which top citation-share competitors supply trusted data to AI. By analyzing the structure, keyword placement, and distribution channel characteristics of content that AI adopts as the 'answer', we present practical directions the brand can benchmark immediately.
Hybrid website SEO and GEO diagnosis with an optimization roadmap
We simultaneously diagnose the alignment between technical search optimization (SEO) and generative engine optimization (GEO). We identify technical flaws that cause AI to misread content and provide a content normalization guide and core asset optimization roadmap to rebound the brand's citation rate.
GEO Consulting Timeline
GEO timelines can be shortened depending on the current state of your SEO implementation. Consulting projects run and conclude across seven broad scheduling phases designed to stabilize AI mentions.
Frequently Asked Questions
For more detailed and varied questions and answers, visit our FAQ Page.
- 7
How can I verify GEO performance?
Unlike standard SEO, GEO measures performance based on whether you appear within AI answers. For example, you can monitor it in the following ways. · Whether the brand appears in AI answers for specific questions · Whether our content is cited as a source in AI answers · Mention rate compared to competitors · Whether the brand is recommended in brand-related questions Based on this data, you can continuously track changes in AI exposure and the flow of brand mentions. For GEO consulting clients only, we provide a free GEO performance diagnostic report (/en/geo-audit).
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How is GEO different from traditional SEO?
SEO is the work of optimizing so that website links appear in Google or Naver search results. In other words, while SEO aims for "link exposure" in search results, GEO aims to appear as an "information source" within AI answers.
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On what basis does AI cite information?
Generative AI generally references information based on factors such as the following. · A trustworthy site structure · Content that directly answers the question · Information that maintains recency · Mentions and citations from other websites GEO is the work of organizing site structure, content composition, and information credibility to match these criteria, making content easy for AI to reference.
- 4
If my search engine ranking is high, will I also appear well in AI answers?
Not necessarily. Search engines tend to favor pages that can drive clicks, whereas generative AI prioritizes information that directly answers the question. Therefore, even a site with strong SEO may not perform the same way, and for this reason a strategy of running SEO and GEO together has become increasingly important.
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How long do GEO effects last?
Recent generative AI uses a structure that generates answers based on real-time search data. Therefore, GEO is not simply a one-time optimization task; if site structure, content, and external mentions are managed stably, you can expect sustained exposure effects in AI answers.
- 2
Is GEO still necessary if my brand already has high awareness?
Brand awareness and how AI describes your brand are separate issues. For example, when a user asks AI questions like "Which service is better?" or "Which brand do you recommend?", AI generates answers based on information that exists on the web. During this process, · inaccurate information may be cited, or · a competitor may be recommended first. GEO can be seen as the work of managing how AI describes your brand and its recommendation structure.
- 1
Can I proceed with GEO consulting only, without SEO consulting?
It is possible. However, since GEO also operates based on a structure that allows search engines to collect website information, it is best to have a basic Technical SEO environment in place. If there are issues with the site structure or crawling environment, we recommend conducting a basic technical inspection together before GEO work.
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