Can you also handle global (English/Japanese) SEO or overseas-targeted marketing?

Yes. 238lab runs international SEO (global SEO) as a separate service line and integrates it into SEO consulting and managed projects on request.

What International SEO Covers

• Multilingual site architecture (subdomain, subdirectory, or ccTLD selection)
• hreflang tag setup and validation
• Local keyword research (Google Keyword Planner and local search-volume data)
• Translation quality control (minimal machine translation, review by local copywriters)
• Search engine coverage by country (Google global, Bing, local engines)
• Local off-page SEO (local domains, media, directories)
• Local Core Web Vitals optimization (CDN, region-specific hosting)

Industries Where Global SEO Is Recommended

• Clinics and healthcare (attracting foreign patients)
• Beauty and healthcare (Chinese and Southeast Asian customers)
• Commerce and D2C (cross-border purchasing, inbound and outbound)
• IT, SaaS, and platforms (North American and European market entry)
• Industrial and manufacturing (attracting overseas buyers)

Key Considerations

• Budget runs roughly 1.5 to 2 times that of domestic SEO, and initial setup may take an additional 2 to 3 months
• Translation quality drives SEO results, so AI translation alone is not recommended
• For global services, migration and risk assessment must precede the architecture design stage

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International SEO is scoped as a custom managed-project line. During consultation, we propose a design tailored to your market, language, and goals.