What is the minimum contract length for an SEO agency project?

The standard term for a managed SEO project is 6 months. For stable, compounding results, we recommend 12 months or more.

SEO is cumulative work. Short-term contracts rarely reach the point where you recover your investment.

Recommended Project Scope by Term

• 6 months: Core SEO structure cleanup, plus early content and off-page gains
• 12 months: Full growth phase and confirmed revenue contribution
• 18-24 months: Brand keyword dominance and overtaking competitors

Phased Execution During the Term

• Months 1-2: Site audit, competitive landscape analysis, keyword structure design
• Months 2-3: Technical SEO fixes, initial content publishing, off-page groundwork
• Months 4-6: Full content operation, off-page expansion, performance data accumulation
• Month 6 onward: Keyword refinement, conversion optimization, brand asset building

Why We Do Not Recommend Short-Term Contracts

• Google and Naver (Korea's dominant search engine, ~58% market share) algorithms take 4-8 weeks on average to reflect changes
• Off-page effects fully materialize 3-6 months later
• Content assets compound from the point of accumulation

Contract Renewal Structure

• Review results at the Month 5 checkpoint meeting, then decide on extension
• Scope can be re-scoped based on performance at renewal
• If you want to move to in-house operation, we arrange a separate handover schedule