What is SEO management service? How is it different from consulting?

Consulting centers on diagnosis, strategy, and guidance. Management service goes further: 238lab consultants directly handle execution, operations, and monitoring.

238lab runs these as separate services, then combines them organically based on each client's environment.

SEO Consulting (around 3 months)

• Goal: Define site SEO issues and provide improvement guidance
• Deliverables: Consulting report, tag implementation guide
• Best for: Companies with in-house teams that can execute independently
• Implementation: 238lab applies standardized solutions directly; for everything else, we provide implementation guide documents

SEO Consulting & Management Service (around 6 months)

• Goal: Apply consulting results to the site and continuously manage operations afterward
• Included work:
  · Site tag implementation and structural cleanup
  · Off-page SEO (backlinks and external mentions)
  · SEO content writing
  · Monthly performance monitoring and reporting
• Best for: Companies that want to outsource operations, content, and off-page work after site implementation

Custom Project Service

• We define the scope first - integrated SEO/GEO operations, SIO infrastructure builds, international SEO - then design separately

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238lab does not offer service for service's sake. We position our management service as the operational system that executes the strategy built through consulting, without compromise.