What format do you deliver performance reports in?

We build a custom dashboard on GA4 and Google Search Console data and deliver it monthly.

Every managed service project includes a monthly performance report by default.

Monthly Report Structure

1. Traffic Analysis (GA4)
   - Total sessions, new visitors, bounce rate
   - Channel distribution (Organic, Paid, Direct, Referral, Social)
   - Device and region breakdown
2. Search Data (Google Search Console)
   - Impressions, clicks, CTR, average position
   - Top 20 keywords
   - Best and worst performing pages
   - Index status changes
3. Keyword Rank Tracking
   - Main and sub keyword rank changes
   - Newly entered keywords
   - Dropped keyword monitoring
4. Competitor Comparison
   - Metric changes across key competitor domains
   - Monitoring of competitor new content and external mentions
5. Work Log
   - List of tasks executed during the month
   - Content publishing log
   - Off-page work log
6. Next Month's Strategy
   - Improvement priorities
   - New target keywords
   - Risks and mitigation plans

Delivery Formats

• PDF report (for official reporting)
• Live dashboard (Looker Studio based / 238lab internal program)

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Reports are not lists of numbers. 238lab's principle is to structure every report around cause, interpretation, and next action.