Does the managed service include content writing and uploading?

Yes, both are included by default. Our in-house editors and copywriters produce SEO-optimized content and handle uploading end to end.

Content Scope

• Topic planning based on keyword research
• Search intent classification (informational, comparison, transactional) and content mapping
• Writing by in-house editors
• SEO-optimized structure (headings, internal links, image ALT text)
• Client review and revisions
• CMS upload and meta tag setup
• Indexing requests after publication

238lab Content Quality Standards

• Structure: built around search intent
• Keyword: natural placement of main, sub, and LSI keywords
• Tone: tone and manner aligned with the industry and brand
• E-E-A-T: citations and sources that support expertise, authority, and trust
• Length: 1,500-3,500 characters depending on topic and competition level

Content Options for Clients

• Restructure and refine client-supplied drafts from an SEO perspective
• Co-produce content based on internal expert interviews
• Rewrite and optimize existing blog assets

Publishing Cadence

• Standard: 4-8 pieces per month (blogs, columns)
• Quarterly: 1-2 pieces (guides, white papers)
• Up to 8-12 pieces per month for highly competitive industries

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Brand columns and blogs are built as topic-driven, expert-level content rather than simple keyword-stuffed pieces, with the goal of long-term asset value.