Does this cover backlink management as well as technical SEO?

Yes. 238lab's managed service integrates on-page (technical and on-page SEO), off-page (backlinks and domain authority), and content SEO.

Moving one area alone does not produce structural results, so we never run these three areas in isolation.

On-Page SEO

• Meta tags (title, description, og, twitter)
• Heading structure (H1-H6 hierarchy)
• Image ALT, file names, WebP conversion
• Internal links and anchor text
• XML and HTML sitemap automation
• robots.txt and meta robots control
• Structured data (Schema.org)
• Canonical and hreflang setup
• Core Web Vitals improvement

Off-Page SEO

• Domain authority (DA/DR) diagnosis and improvement
• High-quality backlink acquisition (guest posts, PR, partnerships)
• Toxic backlink identification and disavow
• Brand mention monitoring

Content SEO

• Search-intent-based content planning
• Blog, column, and guide writing services
• Topic hub and internal link structure development
• Rewriting and updating existing content

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The core is building an 'SEO flywheel'.

Technical improvements feed content publishing, which builds authority. These cycle organically to drive sustained traffic growth and expand search share.