How do SIO, SEO consulting, and GEO consulting differ in scope?
The three services differ in purpose and scope.
SEO consulting is a project that builds a search engine optimization strategy and provides guidance for sites already in operation. Over roughly 14 weeks, it delivers a site audit, keyword strategy, and technical SEO improvement guidance.
GEO consulting is a project that optimizes a brand to be cited as an information source in generative AI answers such as ChatGPT, Gemini, and Perplexity. It runs over roughly 24 weeks across 7 stages.
SIO, by contrast, is a turnkey project that builds or rebuilds the website itself into a structure optimized for SEO and GEO.
To use an analogy: if SEO and GEO consulting is remodeling an existing building, SIO is closer to new construction designed for search from the ground up. Which service fits depends on your current site condition and business goals.
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