Can SIO Search Infrastructure Optimization be applied to a website that is already live?

SIO is a full website rebuild. If you already have a live website, we replace it with our consulting and managed services.

When your existing website's structure and technical environment are insufficient, 238lab will propose an SIO project first.

If your site structure is sound but the search environment is weak, we improve the environment and content structure through SEO consulting on top of the existing site.

If the site structure itself is not built for search, we recommend a full renewal to rebuild the search infrastructure.

A renewal is more effective in specific cases: sites built design-first, sites with no environment to accumulate content (blog, resource pages, FAQ, etc.), or sites with non-standard URL structures that generate many duplicate pages.

We decide the right approach together after diagnosing your site in the initial consultation. We will distinguish whether partial improvement through consulting is possible or a full rebuild is needed, then make our recommendation.