How is the cost of SEO consulting and management calculated? Can I get just the initial setup?

Cost is determined by site size, industry competition, keyword difficulty, and scope of execution.

Share your site URL and goals, and we will provide an estimated range, timeline, and quote through a consultation. Some projects can be structured as 'initial setup' only.

Factors that affect cost

Site size

• Number of pages, multilingual support, subdomain structure

Industry competition

• High-competition industries such as clinics, beauty, and e-commerce require greater investment in backlinks and content

Keyword difficulty and scope of execution

• KD, search volume, competitor share
• Consulting only / Consulting + tag implementation / Full management

When initial setup alone is a good fit

• Sites that already have sufficient content assets and only lack technical SEO
• Sites where content is generated automatically and regularly, such as platforms and communities
• Companies with in-house SEO staff who can manage ongoing operations

When initial setup + ongoing management is recommended

• When industry competition is intense and continuous accumulation of backlinks and content is required
• When a new site needs to build domain reputation first

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238lab offers two core service structures: comprehensive consulting (around 3 to 6 months) and managed services (around 6 to 12 months), and prioritizes designing a scope that fits each client's situation.