Do we choose the SEO target keywords ourselves, or does 238lab propose them?

In most projects, 238lab proposes the keywords first, and the client reviews and finalizes them.

The brand and industry terminology data you hold is built directly into our analysis logic.

Keyword Design Process

1. Seed keyword collection: competitor analysis, client-provided terms, industry standard terms
2. Search intent classification: informational, navigational, comparison, transactional
3. Search volume and competition assessment: using public data (Keyword Planner, Naver DataLab) and our own analysis logic
4. Keyword mapping: structuring main, sub, long-tail, brand, and local keywords into 4-6 groups
5. Client sign-off: agreement on priorities and excluded keywords

SERP Coverage Strategy

• Capture high-conversion long-tail keywords at scale
• Separate the roles of brand keywords and generic keywords
• Ensure structural alignment between keywords and the client's business model (content design and keywords are never moved separately)

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The client knows their internal terminology, brand names, and industry jargon best.

So we collect that internal knowledge through interviews and questionnaires, then combine it with data-driven analysis.