Can I see SEO consulting results in measurable numbers?

Yes. Every consulting report includes performance metrics based on quantitative indicators.

Depending on the contract structure, when a project is predictable, 238lab agrees on target KPIs at kickoff, such as 'improve impression performance by 000%' or 'improve indexing rate by 00%'.

Measured KPIs (examples)

• Indexing success rate change (comparison of pages indexed in GSC)
• Average ranking change for target keywords (Top 3 / 10 / 30 distribution)
• Organic session and new visitor trends (GA4)
• Impressions, clicks, CTR, average ranking (GSC)
• Core Web Vitals (LCP / CLS / INP) improvement metrics
• Conversion metrics (goal-based: inquiries, consultations, purchases, etc.)

Measurement cycle

• During consulting: monthly data review
• At consulting close: before-and-after comparison
• Quarterly check-in option available afterward

Contract principles

• We do not use guaranteed-outcome phrasing like 'keyword ranking guaranteed' (SEO involves many algorithmic variables, so the industry standard is that guarantees are not feasible)
• Instead, we specify KPIs and milestones in the contract, and if targets are missed, the report includes the cause and the action plan
• Our consulting success rate (based on ranking gains, impressions, and traffic improvement) is over 80% as of 2025