What is the SEO consulting process, and how long does it take?

238lab's SEO consulting runs on detailed analysis reports and spans roughly 14 weeks (about 3 months) across 6 phases.

The structure is document-based: diagnostics plus an execution guide, not meeting-driven.

Standard SEO Consulting Timeline

1) Kickoff and Analysis (Kickoff to Week 2)

• Scope agreement and contract
• Baseline site analysis, GA4 and GSC data collection

2) Design and Structure (Weeks 2-4)

• Market and competitor analysis
• Keyword intent classification and structure design
• Defining key tags for each page

3) Review and Guide (Weeks 4-6)

• Technical and on-page SEO audit
• Final report review, followed by delivery of guide documents

4) Guide Implementation (Weeks 6-10)

• Site onboarding and tag application
• For standardized platforms (WordPress, Imweb, Cafe24, etc.), 238lab handles implementation directly
• When an external development agency or in-house dev team is involved, 238lab prepares and delivers technical specifications and change request documents for implementation

5) Implementation Review (Weeks 10-12)

• Verifying applied changes, checking for errors and omissions
• Indexing requests and crawl monitoring

6) Performance Analysis (Weeks 12-14)

• After allowing time for indexing on Google and Naver (Korea's dominant search engine, ~58% market share)
• Preparing and delivering a comprehensive performance review report

Deliverables

• Consulting report, tag application guide, performance review report
• Tag rules and content structure design documents by page type
• Monitoring criteria and ongoing management guidelines

---

When you have specific goals, the scope of each phase can be adjusted. Depending on project needs, some phases may be condensed or expanded.