Can you also manage global GEO targeting overseas markets?

Yes. 238lab designs and runs global GEO as a custom project, integrated with our overseas SEO service line. Because AI engine characteristics differ by language, country, and platform, the timeline and budget are typically set at 1.5~2x the level of domestic Korean GEO.

Core areas covered in global GEO

1. AI engine characteristics by country and language
   - North America / Europe: ChatGPT, Perplexity, Gemini, Claude, Copilot
   - China: Search and AI engines are entirely different (Baidu, Qwen, Doubao, etc.) → requires a separate strategy
   - Japan: Centered on ChatGPT, Gemini, Perplexity; local search data is critical
   - Southeast Asia: ChatGPT, Gemini, Copilot + local-language keyword optimization
2. Content refinement by language
   - Minimal machine translation, reviewed by local copywriters
   - Re-extraction of PAA and LSI terms per language
   - Cultural context applied (e.g., English-speaking markets prefer direct answers; Japanese requires polite forms)
3. Structural elements
   - Precise hreflang tag configuration
   - Subdomain, subdirectory, and ccTLD strategy by country
   - Core Web Vitals handled via local CDN and hosting
   - Consistent Schema attributes across languages
4. Entity and authority signals
   - Contributions and PR in local media
   - Local Wikipedia and Wikidata management
   - Operating local community and review sites

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How we run it

• Overseas SEO and global GEO designed as a single custom project (optional)
• Scope defined after scoping the target market, language, and competitive landscape
• Clear separation between partner-led areas and work performed directly by 238lab

Recommended industries

• Clinics and medical (attracting foreign patients for medical tourism)
• Beauty and healthcare (China and Southeast Asia customers)
• Commerce and D2C (cross-border inbound and outbound)
• IT, SaaS, and platforms (North America and Europe B2B)
• Industrial and manufacturing (attracting overseas buyers)

Suggested first step

Before a full global GEO rollout, we recommend running 1~2 target markets as a pilot project. Diagnose the current state of AI answers first, confirm performance signals, then expand scope in stages.