How do you respond when AI gives incorrect information about our brand?

We address AI misinformation through a 4-step process: ① Detection → ② Root-cause analysis → ③ Official information correction → ④ Re-learning and update monitoring. 238lab maintains its own misinformation response protocol, and severe issues receive a first response within 24 hours as standard.

Types of AI Misinformation

• Outdated information: Delayed updates on pricing, services, executive changes, etc.
• Competitor confusion: Mix-ups with similar industries or brand names
• Unsourced misinformation: Unfounded assessments or speculation
• Negative context lock-in: Answers centered on past issues or controversies
• Hallucination: Generated errors that contradict the facts

4-Step Response Process

1. Detection
   - Monthly monitoring
   - Misinformation flagged via client reports
2. Root-cause analysis
   - Trace back the sources the AI referenced
   - Document discrepancies against official information
3. Official information correction
   - Update the relevant information on the official site
   - Refresh Schema and llms.txt-type documents
   - Distribute official blog posts, press releases, and PR
   - Edit Wikidata when needed
4. Re-learning and update monitoring
   - Re-measure at 2-8 week intervals
   - Account for each engine's update cycle

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Preventive Measures

• A routine for regularly updating official information
• Monitoring consistency of Schema and entity data
• Continuous monitoring of external mentions
• Regular fact sheet publication

Operating Principles

• We notify clients in advance that some areas cannot be corrected immediately due to AI re-learning cycles
• We collaborate with legal teams and PR agencies when legal risk is involved
• We document and share the entire response process