What ongoing work is performed when you outsource GEO management?

For GEO management (including custom projects), 238lab runs continuous operations across four pillars: ① content operations ② structure maintenance ③ AI citation monitoring ④ entity and external mention management.

Monthly Operations

1. Content Operations
   - New FAQ content per keyword (4-8 pieces/month)
   - Rewriting existing content (stronger freshness and citability)
   - New topic discovery based on LSI and PAA
   - Content cluster expansion
2. Structure Maintenance
   - Adding and editing JSON-LD Schema (for new pages and service changes)
   - Updating llms.txt-type documents
   - AI crawler accessibility checks
   - Monitoring Core Web Vitals and Technical SEO status
3. AI Citation Monitoring
   - Monthly measurement of key question sets across ChatGPT, Gemini, Perplexity, Copilot, and Cue:
   - Reports on brand mention and source citation trends
   - Competitor Share of Voice comparison
   - Immediate response to misinformation or negative context
4. Entity and External Mention Management
   - Maintaining Wikidata and official information freshness
   - Identifying and coordinating PR and contributed article opportunities
   - Monitoring communities and review sites
   - Building response strategies when competitor mentions grow

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Monthly Performance Report

• Changes in mention frequency by AI engine
• Screenshot archive of answers to key queries
• Integrated SEO-GEO performance (rankings, impressions, traffic, citations)
• Priority action plan for the next month

Expanded Scope for Custom Projects

• Integrated SEO and GEO dashboard operations
• Simultaneous tracking of keyword rankings and prompt mentions
• Quarterly strategy review meetings
• Response to algorithm and engine updates

The scope of operations is custom-designed to fit each client's budget and goals, and is readjusted quarterly based on performance.