What metrics measure the success of search infrastructure development?
SIO project performance is measured against quantitative metrics.
The key metrics are:
- Impressions: number of times the site appears in search results
- Clicks: number of actual visits from search results to the site
- Average rank trend for target keywords: rank changes for key keywords
- Indexed pages: number of pages registered with search engines
- Core Web Vitals score: technical performance metrics for the site
- Brand citation frequency in AI answers: GEO performance metric
During the project, we integrate Google Search Console and Analytics to build an environment for tracking these metrics in real time.
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