Which SEO and GEO technical optimization items apply when building an SIO?

Building an SIO covers technical elements across both SEO and GEO.

SEO Scope

• Meta title/description template design
• Canonical URL setup
• JSON-LD structured data (Schema) markup
• Automated XML sitemap generation
• robots.txt optimization
• Core Web Vitals (LCP/INP/CLS) performance checks
• Mobile responsive design
• Image optimization

GEO Scope

• Content structure that LLMs can parse easily
• Consistency across brand entity information
• FAQ/HowTo Schema implementation
• Citable data and statistics formatting

Specific items depend on the client's industry and build direction, but at a high level these technical elements apply across the entire site template.