How do you handle operations and maintenance?
After build completion, operations can run in one of three ways depending on your situation.
- In-house operation
You operate directly using the maintenance manual and content guidelines 238lab provides. This fits teams with an internal marketing or content lead. - SEO management retainer
238lab runs ongoing monthly keyword monitoring, regular technical SEO audits, content optimization, and new content publishing (billed separately). - GEO operation retainer
We continuously manage generative AI answer monitoring, brand citation management, and GEO content updates.
We discuss which approach fits best at project close, and you can combine SEO and GEO retainers as needed.
Most clients start with a retainer for the first 6 months to 1 year, then gradually bring operations in-house.
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