What stages does a search infrastructure build project follow?

Unlike standard website development, an SIO project designs the search strategy before development begins.

The process has five stages.

1. Assessment and Strategy
   We build the search infrastructure strategy through analysis of your existing site (if applicable), competitive research, and keyword research.
2. Site Architecture Design
   We finalize URL structure, category taxonomy, internal linking, page templates, and Schema markup rules.
3. Development and Build
   We develop the site based on the design and apply technical SEO and GEO elements.
4. Content Building
   We plan, produce, and publish initial content based on keyword and topic clusters.
5. QA and Launch
   We complete technical review, indexing checks, redirect verification, and initial performance monitoring before closing out the project.

238lab manages every stage and shares progress through regular interim reviews throughout the project.