How can I measure GEO performance?

Unlike traditional SEO metrics (rankings, CTR, traffic), GEO measures performance based on visibility within AI answers. 238lab cross-monitors major generative AI engines and manages brand mentions, source citations, and competitor comparisons as quantitative metrics.

Core GEO Metrics

• Whether the brand appears in AI answers for specific queries
• Whether your content is cited as a source (Citation) in AI answers
• Share of Voice versus competitors
• Recommendation status and ranking in brand-related queries
• Mention context (positive, neutral, negative)

Monitoring Scope

• Cross-measurement across major engines: ChatGPT, Gemini, Perplexity, Claude, Grok, Copilot, and Naver Cue:
• A set of 50-100 core queries per industry
• Monthly regular measurement, with ad-hoc re-measurement when issues arise

---

238lab GEO Performance Diagnostic Report

GEO consulting clients receive a GEO performance diagnostic report at no additional cost. The report includes answer screenshots for key queries, changes in mention frequency, competitor comparisons, and improvement priorities. We use these to adjust the next operational strategy.

AI answers can vary by session, user, and time, so we interpret trend lines from multiple measurements rather than relying on a single measurement.