Can I run GEO consulting only, without SEO consulting?

Yes. But GEO only delivers results when a basic Technical SEO foundation is in place. Generative AI works from web information collected by search engines. If search engines cannot read your site properly, AI cannot cite it either.

Why SEO Comes First

• AI engines (ChatGPT, Gemini, Perplexity, and others) rely on search engine index data as a primary source
• Blocked crawling, rendering issues, or missing structured data prevent AI from interpreting your site
• The core inputs for GEO - content, entities, and signals - flow through search engine infrastructure

How 238lab Structures GEO Consulting

238lab's GEO consulting runs in the two stages below. Even if your technical SEO foundation is weak, we fix it within the project.

1. SEO Foundation Stage
   - Technical SEO review and guidance
   - Keyword research and structuring for the target market
   - Keyword-based on-page SEO adjustments
   - Title and description guidance and implementation across all pages
   - Indexing and performance management
   - Off-page SEO management
2. GEO Expansion Stage
   - Website audit and optimization
   - Creation of LLM indexing optimization elements
   - JSON-LD Schema LLM optimization
   - FAQ optimization for content by keyword
   - Content optimization based on LSI and PAA

If you have already run an SEO project, or your site already has a search-engine-friendly structure, we can focus from the GEO Expansion Stage.