What technical and content items are reviewed during the GEO Website Audit stage?

A Website Audit checks whether your site is structured so generative AI can properly interpret and cite it.

Unlike a traditional SEO Audit, it focuses on trust, accessibility, and interpretability from an LLM perspective.

Key Website Audit Review Items

1. AI Crawler Accessibility
   - Whether robots.txt allows AI crawlers such as GPTBot, ClaudeBot, PerplexityBot, and Google-Extended
   - Identifying sections where crawl blocks or rendering issues prevent AI from reading content
   - AI interpretability based on JS rendering method (CSR, SSR, SSG)
2. Site Structure and Trust Signals
   - Clarity of information architecture (IA)
   - Completeness of key pages (About, Services, Contact)
   - Identifiability of official domain, author, and organization entities
   - HTTPS, security, and Core Web Vitals
3. Structured Data (JSON-LD Schema) Coverage
   - Schema implementation status by page type
   - Validation of major types such as Organization, Person, Product, FAQ, HowTo, and Article
   - Alignment between schema and actual content
   - Validity against Google Rich Result Test and Schema.org Validator standards
4. Content Citation Friendliness
   - Share of question-and-answer structures
   - Degree of chunking and clarity of citation units
   - Ratio of content including data, figures, and sources
   - Whether entities are explicitly stated
5. External Signals
   - Mentions across major media and communities
   - Trustworthiness of the backlink profile
   - Registration in Wikidata and knowledge graphs
6. Freshness Signals
   - Consistency of published and updated date labeling
   - History of regular updates

---

Deliverables

• Audit report (review results by page type + improvement priorities)
• List of quick-win items you can fix immediately
• Mid- to long-term structural improvement roadmap