What is the week-by-week timeline for a GEO consulting project?

The standard GEO consulting engagement runs about 24 weeks (6 months), structured in 7 phases from kickoff to internalization. The SEO foundation phase and the GEO expansion phase run in sequence.

Standard GEO Consulting Timeline (24 Weeks Total)

1. Kickoff and Analysis (Kickoff to Week 2)
   - Scope alignment
   - Contract
   - Baseline analysis
2. SEO Review and SEO Design/Build (Weeks 2-4)
   - Full SEO consulting process, including site structure analysis
   - Keyword classification
3. SEO Guide Delivery and Implementation (Weeks 5-8)
   - Final report review, then guide delivery
4. GEO Review and GEO Design/Build (Weeks 9-12)
   - GEO query extraction
   - LSI keyword extraction
   - PPA element analysis
   - Website audit and LLM optimization of indexing elements
5. GEO Guide Implementation (Weeks 13-16)
   - Site onboarding
   - Tag application via dev outsourcing or internal team collaboration
6. SEO/GEO Implementation Review (Weeks 17-20)
   - Review of applied changes and indexing
7. SEO/GEO Internalization (Weeks 21-24)
   - Delivery of content and tag governance operating guides
   - Support for internalizing the company's SEO/GEO assets

Variables That Affect the Timeline

• Site scale (page count, multilingual or not)
• Existing SEO history (if already built, the SEO phase can be shortened)
• Content asset condition (timeline adjusts based on rewriting vs. new production volume)
• Client speed on development and content implementation

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Deliverables by Phase

1. SEO Phase
   - SEO consulting report
   - Tag application guide
2. GEO Phase
   - Website audit report
   - LLM indexing optimization guide
   - JSON-LD schema design document
   - Content FAQ optimization guide
   - LSI & PAA content guide ※ May be added or removed depending on the client's situation and consulting direction.
3. Internalization Phase
   - Operations manual
   - Management checklist
   - Monthly/quarterly monitoring framework

If a shorter timeline is needed, we can scope it down to a 'Diagnostic GEO Consulting' engagement (8-12 weeks). Clients with strong existing SEO can start from the GEO expansion phase to compress the timeline.