Zaero

"Korea's first app-based interior materials distribution platform"

Zaero is a B2B materials distribution platform that brings transparency to a closed, opaque materials market and simplifies a complex ordering process into a single app.
By applying digital technology to disrupt long-standing offline practices, it is setting a new standard for the industry.

"Designing an early-stage digital marketing pipeline,
building a 'search ecosystem' that compounds sales leads automatically"

With no online marketing foundation, the company had no website at all. Zaero engaged 238lab for the entire process - from website build to SEO rollout and visibility strategy - to build a sustainable growth infrastructure together.

1. No website
   With no website, there was no online touchpoint to engage customers.
2. No target keywords or search strategy
   With no keyword data, keywords had to be extracted through market and competitor analysis.
3. Limited content resources
   As an early-stage service, there was no content (articles, product categories, etc.) to surface in search engines.
4. Complex platform structure
   Two goals - 'contractor sign-up (Lead)' and 'app download (Action)' - had to be solved within a single flow, making the user journey design highly complex.

1) Building an SEO-native website

Beyond a visually appealing design, we built the site with an optimal structure that is easy for search engines to read and easy for users to act on.

• Structural design
  We designed the website with SEO in mind from the planning stage, establishing an initial ecosystem where Google and Naver (Korea's dominant search engine, ~58% market share) crawlers could clearly understand and index the site structure from launch.
• Dual-conversion flow
  To capture both 'B2B sign-ups' and 'app downloads', we optimized CTA placement within landing pages to reduce drop-off and maximize conversion.

2) Turning data into assets and capturing niche keywords

To overcome the early-stage weakness of limited content, we converted Zaero's internal data into marketing assets.

• Data into content
  We reprocessed the vast materials data (specs, images, applications) into structured documents that search engines favor, quickly securing a rich volume of pages.
• High-intent keyword targeting
  Instead of fiercely competitive generic keywords, we identified and claimed 'niche keywords' that practitioners search for and long-tail keywords with clear purchase intent, rapidly growing qualified target traffic.

3) Full-funnel data visualization and performance management

We visualized the 'invisible user behavior' so marketing performance could be tracked intuitively.

• Mapping the customer journey to data
  We built an environment that captures every stage of the customer journey - impression > visit > view > scroll > conversion (inquiry/download) - as data.
• Decision-making dashboard
  We delivered a dashboard that presents complex data at a glance, enabling the client to monitor marketing status in real time and make efficient, data-driven decisions.