Plantly

"The freshness of nature in a single glass - a cleanse juice kit brand"

Plantly is a rising startup leading the plant-based food market, now in its second year since launch.

More than just selling juice, the brand proposes a lifestyle of consuming natural ingredients at their freshest, spreading a positive influence.

"A new brand short on resources: data and structural optimization"

In its early launch phase, Plantly drove rapid revenue through YouTuber collaborations and paid advertising.

But as the brand entered its second year, growth began to slow.

To break past this ceiling, Plantly looked beyond reach-focused marketing for a way to fundamentally improve its ROAS structure and build a sustainable acquisition pipeline that did not require constant ad spend. The answer was 238lab's SIO project.

1. No data tracking or decision-making metrics
Marketing budget was being spent, but there was no analytics environment (GA4, GTM, etc.) to track purchase paths, conversion points, or drop-off stages. This made it difficult to measure performance precisely or identify improvement points.

2. Insufficient content
The site was built around images, leaving an absolute shortage of text data for search engines to crawl.

3. No competitor analysis or target keyword strategy

With unclear competitors and target customers, the brand was in a "strategic vacuum," unable to build an effective reach strategy in the market.

To address the weaknesses of a new brand lacking SEO fundamentals, 238lab designed an SIO strategy that consolidated scattered data and technically optimized existing assets.

1) Building a data-driven performance management system (Data_Driven Setup)

To enable decisions based on data rather than instinct, we completed GA4 and GTM setup at the start of the project.
Beyond simple visitor counts, we turned the entire customer journey - impressions, acquisition, views, scrolls, and purchase conversion - into data, creating an intuitive performance measurement and decision-making environment.

2) Building and executing a content SEO strategy based on keyword and market analysis

Through market research and competitor analysis, we defined the target keywords the brand needed to secure first.

We then applied our proprietary TF-IDF analysis to derive the core keyword combinations required for top rankings, and applied them across existing product detail and brand introduction pages.

To capture new audiences, we systematically designed keywords and content aligned with each stage of the customer purchase funnel (problem awareness → information search → comparison → purchase intent), building a foundation to lower the "trust-building cost" that new brands face.

3) Establishing an SEO foundation across both internal and external factors

We built not only the structural elements within the website but also external SEO signals at the same time.

We reorganized on-page elements such as meta tags, heading structure, and URL structure, and carried out technical SEO (index stabilization, duplicate removal, crawling efficiency improvements) so crawlers could read pages accurately.

To offset the "domain authority" weakness typical of a new domain, we systematically built high-quality backlinks and managed toxic backlinks to strengthen early-stage trust.