Momens Investment Advisory

"Korea's first online sales-driven SMB advisory firm"

The Momens Investment Advisory project is an SEO-based digital strategy initiative that restructured an offline-centric finance and advisory business for the digital environment.

At the time, the market strongly assumed that face-to-face sales were central. To convey this convincingly online, we built a comprehensive strategy spanning UX analysis, prospect search keyword research, and on-page SEO design.

We shifted the existing offline-centric sales approach to a search-based acquisition and content-driven structure, establishing digital touchpoints that build trust online.

"Building a search-based lead generation structure
for information-seeking B2B customers"

1. No online acquisition channel

Digital touchpoints to capture prospects searching for corporate finance services were limited.

2. No core keyword strategy

While diverse search keywords existed around corporate finance, investment, and advisory, there was no systematic keyword strategy or visibility structure in place.

3. Insufficient informational content

Content to explain corporate finance information or help users understand the services was lacking, limiting the page assets that could rank in search engines.

4. Weak post-acquisition conversion structure

Even when search traffic occurred, a clear conversion path leading to consultation inquiries needed to be designed.

1) SEO-Based Website Architecture

Rather than a simple company introduction site, we designed the website around a structure where prospects naturally arrive through search and move toward consultation.

• SEO architecture design
  We built the site with SEO in mind from the planning stage, designing the page structure and internal linking system so search engines could clearly understand the service structure and content.

• Search acquisition-focused landing structure
  We connected service pages and content pages around corporate finance search keywords, building a structure where search traffic naturally leads to consultation inquiries.

2) Building an SEO/GEO, Marketing Funnel, and Conversion Data Management System

We built a performance management environment that tracks the entire journey from acquisition and marketing through to consultation inquiry as data.

• Search funnel data collection
  We designed the system to capture every stage of the search-based customer journey as data: impression → traffic → page view → scroll → consultation inquiry.

• Content performance analysis
  Based on acquisition and consultation data, we analyzed which content and keywords actually lead to deals, building an operational system that enables continuous SEO and GEO performance improvement.

3) Corporate Finance Keyword Strategy and Content Expansion

We identified search keywords with real demand in the corporate finance market and expanded content assets around them.

• B2B practical keyword discovery
  We collected and analyzed corporate finance keywords actually searched by company executives, finance managers, and investment managers to establish a core target keyword strategy.

• Search content expansion
  We built both service description pages and informational content together to expand search engine visibility and capture diverse search intents.