Gongyeosadeul

"Korea's leading Notion template and work-structure influencer, chosen by 400,000 subscribers"

Gongyeosadeul is a leading productivity influencer with 396,000 YouTube subscribers and a brand specializing in Notion and Excel templates that build 'work structure'.

"A strategy that minimizes resources while maximizing impact"

Gongyeosadeul had driven revenue through performance marketing such as image and short-form ads.

But as products and categories expanded, each product incurred separate ad spend. With more competitors and rising ad costs, the structural limit where 'ad spend dictates traffic' became increasingly clear.

Through Search Ads (SA) and reviewer campaigns, the brand knew its product keywords, but had no SEO structure or strategy to convert them into search traffic.

1. Limited overall understanding and awareness of SEO

2. Absence of core SEO elements on the website
- Missing meta tags, heading tags, other tags, URL design, etc.

3. No strategy to convert existing content into search-traffic assets

In short, the assets that could rank were already in place, but they were not structured in a way search engines could understand.

238lab ran the consulting with a structure-focused strategy that maximized Gongyeosadeul's existing resources to deliver SEO results as fast as possible.

1) Building an on-site SEO structure

Without major changes to the website, we identified core keywords using 238lab's proprietary TF-IDF-based analysis.
We placed them across the right pages and structures, building an SEO structure that lets search engines clearly recognize the site's topic.

We also refined meta tags, headings, and URL structures across pages to establish a correct keyword exposure system.

2) Strengthening off-site SEO elements and raising domain authority

We delivered technical SEO strategy and guides covering backlink publishing, toxic backlink management, crawl efficiency improvements, and indexing stabilization, lifting rankings from an initial No.6 range up to No.1-2.

3) Content expansion: widening the net for potential customers

We did not rely on the single 'Notion template' keyword alone.

We repurposed existing content to expand traffic paths through related keywords, improving potential-customer traffic by an additional 1.2x versus the baseline.

4) SEO principles and concepts training so the team can run SEO in-house

To enable the team to keep running SEO after the consulting, we delivered hands-on training on SEO principles, concepts, content writing, and tag structuring.