What are the step-by-step tasks in a GEO consulting project?

GEO consulting consists of two areas: the 'SEO Foundation Phase' and the 'GEO Expansion Phase.'

We build a GEO expansion layer on top of the SEO structure.

SEO Foundation Phase

• Technical SEO review and guidance
• Keyword research and structuring tailored to the target market
• Keyword-based on-page SEO adjustments
• Title and description guidance and implementation across all pages
• Indexing and performance management
• Off-page SEO management

GEO Expansion Phase

• Website audit review and optimization: site structure and trust diagnostics from an LLM perspective
• Creating LLM indexing optimization elements: AI crawler (GPTBot, ClaudeBot, PerplexityBot, etc.) accessibility and llms.txt-class optimization
• JSON-LD Schema LLM optimization: design and apply AI-citation-friendly schema such as FAQ, HowTo, Article, Organization, and Person
• Per-keyword content FAQ optimization: restructuring content into Q&A format that directly answers search intent
• Content optimization by LSI and PAA criteria: structuring content around semantic related terms (LSI) and PAA (People Also Ask)

Integrated Operations (Custom Projects)

• Building an SEO and GEO content optimization framework
• Integrated, batch optimization of Title and Description, Keyword, FAQ, Schema, and more
• Building an SEO and GEO performance data dashboard
• Tracking keyword rankings and prompt mentions, with improvement recommendations

Additional Services

• GEO performance measurement (free for GEO consulting clients)
• SIO infrastructure setup
• International SEO (including global GEO)

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Project scope is designed around each client's situation. The balance between the SEO phase and the GEO phase is adjusted based on existing SEO history, content assets, and budget.